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The
Forecast :
A further increase of 20%
by 2012? |
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Current
Market and Price Trends |
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The
Hong Kong Property market has been keeping
active since last December and January 2011.
The 'overall' property price in Hong Kong
reached its historical peak in 1997 and hit
the bottom in 2003 when Hong Kong was in the
midst of the SARS crisis. Since then, the
property price has been picking up and almost
restored to the 1997 level in end January
2011. Some individual luxury properties have
even reported prices exceeding that of 1997
at the same time. As in February, it is clear
that the prevailing momentum in the market
persists. Some experts and scholars also predict
that the property price will well pass the
1997 level in 2012.
With the experience in the profession of property
agent for more than 15 years, my observation
is optimistic that the market could accommodate
a further 20% or more increase
in price in the coming 2 to 3 years.
To conclude this, please see the analysis
of the factors, which should not be exhaustive,
below.
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Since
end 2010, the Hong Kong luxury property market
has been very active!
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The
Demand
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The
Supply
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As
a measure of suppressing some of the drives
of price increase, the Hong Kong Government
imposed, with immediate effect, in August
2010 an extra ‘stamp duty’ policy on property
sale and purchase transactions which are to
be re-sold within 2 years. The market responded
moderately only for about 2 weeks with the
impact largely on the mass segment only. It
started to roll again; as the policy only
helped to eliminate unfavorable doubts that
its target was the short term ‘speculators’
and not the end-users of property.
With the 'speculators' out of sight, the home
buyers and buyers with investment need come
back aggressively. Traditionally, there would
have been a small ‘bloom’
shortly after the Chinese New Year which was
early February this year. However, this expected
bloom came earlier in January as the buyers
wanted to stay away from the rush; and many
of those deals in the 'pre-bloom' broke price
records. This was more obvious in the luxury
and super-luxury property segments. This attitude
of the buyers reflected that there is a stronger
than expected purchasing power and need in
the overall property market. The bloom will
certainly continue for a while after the Chinese
New Year.
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The
IPO market rose more than 400% in 2010. |
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Hong
Kong's economy and as a global Financial Center
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Inflation,
Low Interest Rate and Appreciation of RMB
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The
well established role of Hong Kong as a prime
financial center worldwide and in the Greater
China has been further enriched by the very
active Initial Public Offering (IPO) stock market
in 2010. In terms of regional headquarters and
local offices, banks and financial institutes
and companies of other industries as well have
been expanding their operations in Hong Kong
very rapidly. The housing needs of the expatriates
from these companies have raised the demand
a great deal for leasing luxury homes, especially
for larger units. The fact that as a result
of the increase in property rental price, more
and more investors will be attracted to purchase
luxury units aiming at attractive yields can
be anticipated in the coming years as long as
Hong Kong's status of being a leading global
financial center is further accomplished and
recognised.
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Government
Land Auctions and Developers’ Reserves |
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In
last October, the government announced that
more government land would be released for
auctions in 2011 as a means to aggressively
increase land supply in the hope that it would
correspondingly release the pressure on property
price increase. On the other side, the ‘private
land reserves’ of all the property developers
have been low. It is anticipated the developers’
interest to bid in the coming land auctions
will be high. This will boost the prospective
property buyers' sentiment and confidence
for price increase in the overall property
market. However, it is also anticipated that
the government will insert an associated policy
to build more property for the mass market;
the impact will therefore only be more obvious
in that segment. Unless the total area of
land sold is to be large enough, these land
auctions in 2011 will then only remind the
property buyers that the supply will still
be insufficient in the coming several years.
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Infrastructure,
Amenities and Prosperity |
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Others |
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In
summary, the 'luxury property market' of Hong
Kong will still have a room for price increase
of at least 20% by 2012. The demand is growing
due to various factors; the main one is believed
to be 'rich-cash' flowing in, and the supply
has been limited. The promising growth as a
global financial center and the rapid economy
growth of China will still be the dominating
factors for Hong Kong to prosper with confidence
in the coming years; boosting further the sentiment
of the luxury property buyers. |
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The
above is for reference purpose only. For listing
and other information, please call Hot Line:
94311418
Wendy Suen |
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